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Qualitative and Quantitative Methods

Here you can find materials related to the course.

Final Exam

  • Final Exam

    • Research Question: To what extent do linguistic differences between AI and human-generated communication affect the effectiveness of AI communication?

    Academic Information:

    • Method: Quantitative

    General Information:

    • Type: PDF
    • Grade: 12
    • Year: 2024/2025

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  • Final Exam

    • Research Question: How do university students experience the impact of social media on their academic productivity?

    Academic Information:

    • Method: Quantitative

    General Information:

    • Type: PDF
    • Grade: 10
    • Year: 2024/2025

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  • Final Exam

    • Research Question: How do non-fine-dining restaurants differentiate themselves in the competitive Copenhagen restaurant industry?

    Academic Information:

    • Method: Qualitative

    General Information:

    • Type: PDF
    • Grade: 12
    • Year: 2023/2024

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  • Final Exam

    • Research Question: How does the extended body of knowledge on privacy in Internet of Things relate to the thematic in academia on this topic?

    Academic Information:

    • Method: Thematic Analysis

    General Information:

    • Type: PDF
    • Grade: 12
    • Year: 2022/2023

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  • Final Exam

    • Research Question: What were the main motivational factors that influenced 11 individuals to pursue a BSc in Digital Management degree at Copenhagen Business School, and how did these factors vary between individuals?

    Academic Information:

    • Method: Exploratory Interviews

    General Information:

    • Type: PDF
    • Grade: 12
    • Year: 2022/2023

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  • Final Exam

    • Research Question: Differences in ethical emphasis among professionals in BCI technology

    Academic Information:

    • Field of Study: Technology and Ethics
    • Method: Qualitative - Interviews, literature

    General Information:

    • Type: PDF
    • Grade: 12
    • Year: 2022/2023

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  • Final Exam

    • Research Question: How do the negative Trustpilot reviews of the insurance provider, UNDO, affect the consumer decision process of new-coming customers?
    • Case: UNDO

    Academic Information:

    • Method: Digital Ethnography

    General Information:

    • Type: PDF
    • Grade: 10
    • Year: 2022/2023

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  • Final Exam

    • Research Question: How do women in Denmark perceive the representation of women in executive management positions?

    Academic Information:

    • Method: Qualitative

    General Information:

    • Type: PDF
    • Grade: 10
    • Year: 2022/2023

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  • Final Exam

    • Research Question: To what extent does cross-functional interpretive alignment shape the organisational value derived from digital data systems in a direct-to-consumer firm?

    Academic Information:

    • Topics: Qualitative methods | Digital data systems

    General Information:

    • Type: PDF
    • Grade: 12
    • Year: 2025/2026

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  • Final Exam

    • Research Question: Exploring organizational tensions in NordicTrail Outfitters' digital transformation
    • Case: NordicTrail Outfitters

    Academic Information:

    • Topics: Mixed methods | Digital transformation
    • Method: Mixed-method pilot study

    General Information:

    • Type: PDF
    • Grade: 12
    • Year: 2025/2026

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